SOARR Intel

Top Models

Asset Types

What we are building

Internal build — not ready for OEM outreach

Resolve every Kenworth VIN we can observe into a time-aware asset → company → people → safety intelligence graph.

FMCSA is a major evidence source, not the only source. Exact-VIN web research, dealer/auction/listing history, company sites, public professional profiles, and SOARR first-party inventory/inspection events all add evidence. Operator evidence is kept separate from ownership evidence.

913 unique seed VINs387 company targets349 unresolved VINsNational KW ingest next

Inspection IntelligenceVIN → fleet → fleet mix → inspections/OOS/violations → contacts. Surface risk context to guide additional diligence, never automatic pass/fail.

Campaign IntelligenceSeparate identity confidence from campaign readiness. Build multiple contacts across fleet, maintenance, safety, operations and executive roles.

National KenworthIngest every Kenworth VIN available from FMCSA inspection-unit data, then enrich and resolve nationally.

Reusable EngineKenworth is the visible proving ground. The underlying data model remains asset/OEM-neutral for later replication.

Operating Model

Evidence-first architecture

1. IngestFMCSA VIN/unit data + inspections + census + violations, plus SOARR and public-web evidence.

2. Resolve AssetNormalize VIN, make/model/type and preserve plate, SOARR ID, stock and historical identifiers.

3. Resolve CompanyStore observed operator, probable owner, seller, lessor/lessee and prior relationships with dates and confidence.

4. Build Contact GraphCollect fleet, maintenance, safety, operations and executive contacts across every usable public channel.

5. ActivateDrive campaign, dealer, auction, finance, remarketing and inspection workflows from the same intelligence layer.

Asset Master

SOARR ID	VIN	Year	Model	Type	Location	FMCSA	Carrier	Phone	Email	Path

Company Universe

All resolved campaignable companies — not just legacy A-tier

Tier	USDOT	Carrier	Matched VINs	Power Units	Drivers	Phone	Email	Website	Next Action

Priority Research Cohort

Legacy 59 retained for focused enrichment — no longer the universe

USDOT	Carrier	Matched VINs	Models	Power Units	Phone	Email	Website	Role Mining

VIN Resolution View

Internal identity / operator evidence view

SOARR ID	VIN	Year	Model	Type	Location	FMCSA	USDOT	Carrier

Contact Enrichment Queue

Expand every company into a multi-person contact graph

SOARR ID	VIN	USDOT	Carrier	Power Units	Phone	Email	Confidence	Next Action

FMCSA Evidence

Observed operator evidence — not legal-title proof

SOARR ID	VIN	Model	Inspection	USDOT	Carrier	State	Location

Unresolved VIN Queue

FMCSA + exact VIN web + dealer/auction/listing + company evidence

SOARR ID	VIN	Year	Model	Type	Location	Next Path

Contact Graph

SOARR internal intelligence

Multi-contact intelligence for company outreach. Verified public roles are separated from inferred contacts and department mailboxes; identity confidence and campaign readiness are independent.

Priority	Carrier	Best Contact	Role	Email	Phone	Source	Confidence	Status	Campaign Angle

Inspection Intelligence

Core SOARR workflow

When a VIN is scanned, SOARR should know more than the unit.

Resolve the current/prior fleet, fleet size and mix, recent inspections, out-of-service and violation signals, and known company/contact context. Use this intelligence to suggest where additional inspection diligence may be valuable — never to pre-judge an inspection outcome.

VIN ScanIdentify asset, plate, historical IDs and prior SOARR events.

Fleet ResolveCurrent/prior operator plus probable ownership/lease relationships.

Fleet ContextPower units, drivers, asset mix, geography and known Kenworth population.

Safety ContextRecent inspections, OOS, violations, crash/safety indicators where available.

Inspector CuePresent evidence and suggested diligence areas; inspector makes the decision.

National Kenworth Build

Next major data acquisition

Target: every Kenworth VIN observable in the public FMCSA inspection-unit universe.

Join VIN/unit records to inspection events, USDOT/carrier census, safety/violation context and multi-source public contact enrichment. The workbook / HTML page is the operating surface; national-scale records belong in the SOARR data platform.

Stage	Source	Output
1	FMCSA Inspections Per Unit	National Kenworth VIN + plate + make/type seed
2	FMCSA Vehicle Inspection File	VIN → dated observed operator evidence
3	Motor Carrier Census	Company identity, phone/email, fleet size, addresses
4	Inspection / violation / safety outputs	Fleet and asset safety context
5	Public web + SOARR first-party events	Ownership/operator corroboration + contact graph + lifecycle history

Inspection Intelligence Lookup

SOARR activation

Enter a VIN or SOARR ID. The seed model resolves known fleet/operator evidence, fleet size and available contacts. National FMCSA safety/OOS/violation context plugs into the same view as the national ingest runs.

VIN / SOARR lookup

Inspector guidance

Safety context is a diligence cue, not a defect finding.

Use fleet-level history to decide where extra attention may be valuable. The inspected unit still stands on its own evidence.

Fleet identityOperator/owner/seller evidence is source- and date-aware.

Fleet mixPower units, models and repeated VIN relationships support context.

Safety layerOOS, violations and crash context populate from national FMCSA safety ingest.

Three-Step Build Status

Internal build

1. National Kenworth UniverseProduction ingestion contract is built for FMCSA unit → inspection → carrier → violation/safety joins. This chat runtime cannot call the DOT API directly, so national acquisition is packaged for a network-enabled SOARR runner.

2. Resolution + Enrichment349 unresolved seed VINs now belong to a queued alternate-source path: exact VIN, listing/auction, plate/operator corroboration, company resolution and named contact mining.

3. SOARR ActivationCampaign and inspection views sit on the same asset/company/contact graph. VIN lookup is live on seed data and expands automatically as national data lands.

Evidence RuleObserved operator, probable owner, seller, dealer, lessor/lessee and auction events stay distinct. No source is allowed to silently become “owner.”

Hidden ScaleUnderlying architecture remains usable for Peterbilt, Volvo/Mack, trailers, yard spotters and other commercial assets without exposing that strategy in a Kenworth-facing view.

Kenworth Story — Working Draft

Internal proof first

SOARR can maintain intelligence on Kenworths after they leave the first owner and identify high-confidence opportunities across the used-asset lifecycle.

The Rihm seed proves the mechanics: VIN normalization, dated observed-operator evidence, company resolution and contact enrichment. The next step is to expand nationally and strengthen owner/operator/contact confidence before deciding exactly what to take to Kenworth.

The commercial activation can later include connected-service recovery, dealer service/acquisition, remarketing and fleet campaigns. Contact intelligence remains internal to SOARR; only the appropriate program outputs need to be exposed externally.